13th International Conference Proceedings

Proceedings

Dear Participants of the 13th ASECU Conference
“SOCIAL AND ECONOMIC CHALLENGES IN EUROPE 2016 – 2020”.

Each author can download his own article (see table of contents below) or download all the proceedings as a single PDF file

Sincerely, Organizing Committee

Bozidar Cerovic (Serbia)Introductory Notes
MARKETING INNOVATION & MANAGEMENT
Blerim Kola
Jehona Gjermizi
Marketing Idea on A Limited Budget. Case of Albanian Business
Mamica Nene
Ledina Alolli
Impulsive Purchases in Supermarkets
Eda BezhaniDetermination of the Effectiveness and Profitability Metric Marketing and Sales
Force
Anila Sulaj
Eris Dhamo
The Increase Trend of Divorce in Community of Families Living in Tirana-Durres
Corridor
Erjonilda Hasrama
Azeta Tartaraj
Elez Osmani
Social Media and Political Participation in Albania
Nevila Furxhiu
Anri Kusaku
Elona Cera
How Social Marketing Influences Behavioral Change
Majlinda Muka
Arlind Kasa
Management of Coastal Areas and the Sea Yet a Challenge to Sustainable Tourism
in Albania
Brunilda Liçaj
Leida Matja
Use Of Data Web on Trip Advisor as an Opportunity to Develop Indicators of Tourism Development in Albania.
Selma Kaçaniku
Ina Sina
CRM in the Government

 

MARKET COMPETITIVENESS
Bayar Yilmaz
Ozturk Omar Faruk
Pension Funds and Economic Growth: Evidence from OECD Countries
Etis JorgjiBarriers to Enter into Foreign Markets: Firm-Level Evidence from Western
Balkan Countries
Bayar Yilmaz
H. F. Sezgin
Remittances and Financial Development in Central and Eastern European
Countries
Alush KuçiSome Problems of the Albanian Railway Restructuring
Galip AltınayThe Role of Energy in Economic Growth of the Balkan Countries
Bitila Shosha
Romeo Mano
Lorenc Kociu
Performance of Small and Medium Enterprises in Albania (Focus Area –
Gjirokastra)
Iva VeshiLessons from the Crisis: Introducing Resilient HR Practices in Albania

 

SOLIDARITY ECONOMY AND REGIONAL DEVELOPMENT
Eva DhimitriEvaluation Analysis of the Regional Development Process in Albania
Alba RamallariSustainable Development
Erisa Musabelli
Valbona Mehmeti
Securing the Future: Reconciling Albania’s Development Urgency with
Sustainability, Protection of Environment and Social Justice
Romina GurashiBeyond Hyper-Capitalism: Can the Sharing Economy Reshape Sustainable
Development?
Elona PojaniAn Economic Valuation of Tourism in Shëngjini Beach Using the Zonal Travel
Cost Method
Arben Kambo
Remzi Keco
Ilir Tomori
An Empirical Investigation of The Determinants of Food Waste Generation in
Urban Area at Household Level in Albania
Tatjana EleziFunctional and Financial Decentralization of Social Services in Albania Through A
Case Study in the Lezha Municipality

 

ECONOMIC POLICIES AND REFORMS
Denada Lica BerberiOff-Shoring of Manufacturing Smes: The Impact of Knowledge Management on
Firm Performance
Dorina Koçi (Janku)
Besa Shahini
The Firm’s Size Investment Assessment Depending on The Likelihood of
Financially Constrained Firms
Staboulis MiltiadisFlexible Forms of Employment Integration. Assessing the Implementation of
Employment Policies with Flexible Work Arrangements. The Case of Cyprus
Mahije Mustafi
Diturije Ismaili
Impact of Integration in The European Union in the Economy of the Republic of
Macedonia
Josif Gjani
Rajmonda Duka
Adoption of New Mechanisms in International Assistance Programs (IPA) in
Albania
Zoica Kokaveshi
Klarida Prendi
The Benefits of Albania from The European Union Cohesion Policy and Their
Significance

 

MACROECONOMIC POLICIES IN EUROPEAN AREA
Ela Golemi
Alma Shahini
BREXIT – Implications for South East European Countries
Ernil SabajCyclical Behavior of Fiscal Policy in the Western Balkans
Flora Merko
Ermira Kalaj
Alma Zisi
Estimating the Effects of Fiscal Policy on the Private Consumption: Evidence from
Albania
Alma Braimllari (Spaho)
Enxhia Sala
An Econometric Analysis of Online Ratings of Hotels in Albania
Natasha Ahmetaj
Ela Golemi
Procyclical Behavior of the Albanian Financial System
Dorina Kripa
Dorina Ajasllari
Brexit and its Potential Impact on the Albanian Economy
Jonida Gashi
Erinda Guma
The Environmental Kuznets Curve (EKC): An Analysis for the Balkans
Armando MemushiAn Economic Analysis of Terrorism and of Counter Terrorism Policies and
Legislation: The Problematic Cases of the EU and the US

 

ECONOMIC AND EMPLOYMENT POLICIES
Alma Zisi
Flora Merko
Problems of Youth Unemployment in Albania
Novo PlakalovićUnemployment in the Context of Orthodox Economic Policy
Eri Gjoka
Raimonda Duka
Estimating the Employment Effects of Education in Albania
Juna Miluka
Reiko Tsushima
To Participate or Not to Participate? Unfolding Women’s Labor Force
Participation and Economic Empowerment in Albania
Brikena Leka
Eugena Topi
Evidence of Minimum Wage Effects in the Albanian Labor Market
Aseda Banushaj
Albana Hashorva
School-to-Work Transition: Evidence from Albania
Leida Matja
Brunilda Liçaj
Tourism and Employment in Albania – Is There A Strong Correlation?

 

INNOVATION CONTRIBUTION
Aleksandra PraščevićThe European Integration Process in The Age of Secular Stagnation – Necessity of
Conceptual Changes in Economic Policymaking
Rezart DibraSarbanes-Oxley Act (SOX) Disclosure, Executive Compensation, Internal Control
Disclosure and Financial Reporting in Corporate Governance (CG)
Dorina Xheraj-SubashiUse of Technology in Heritage Curricula to Further Dialogue in University Aula
Ina KeçiInnovative Thinking Role In Sustainable Growth
Maja Levi JaksićNew Business Opportunities Based On Sustainable Innovation
Vittoria BosnaCommunicating Through Music: Aspects Of Integrative And Intercultural
Education
Antonio Patruno
Vera Amicarelli
Giovanni Lagioia
The Aviation Fuel Evolution: A Review

 

FINANCIAL AND TRADE CHALLENGES
Irsida Dinoshi
Shkëlqim Fortuzi
Real Exchange Rate Volatility and International Trade: The Case of Albania
Rudina Lipi
Ilirjan Lipi
Definitions of Small Firm Failure Signs and Financial Distress
Zuzana Palkova
Elena Horska
Food Incubators: Innovation for Modern Rural Economies
Edlira Luçi
Ezida Dako
Anti-Crisis Measures in the Banking System in the Balkan Region. The
Revaluation of Capital Adequacy Ratio
Mauro Bisceglia
Enida Cico
Risks and Yields in Not Listed Banks: The Matter of the Repricing Gap

 

FINANCIAL SERVICES AND REGIONAL APPROACHES
Lavdosh AhmetajItaly’s Financial Expansion in Albania – National Bank Of Albania and SVEA
(1925-1939)
Bardhyl Dauti
Ismet Voka
Foreign Direct Investment and Exports. Substitutes or Complements. Evidence
from Transition Countries
Ina Shehu
Jonada Mamo
Sivi Asllani
The Factors that Impact Human Behavior to Ensure their Life and Health on
Insurance Companies
Nafi Pollozhani
Nuhi Sela
Short-Term Financial Management of the Company “Bereqeti” llc
Zamira SinajThe Impact of European Union Policy in the Management and Financing of the
Health System in Albania
Brunilda Duraj
Juliana Imeraj
Lessons for Development of Public-Private Partnerships in Albania

 

SOCIAL CHALLENGES
Ahmet Salih İkizTurkey Between Two Worlds
Gaqo Tanku
Piro Tanku
Organizational Communication in Different Cultures. The Albanian Experience
Angela M. D’Uggento
Fabio Manca
Francesco Girone
Student Satisfaction and Quality of Education at the University of Bari
Eda GjokaChild Labor: International Standards and Albanian Legislation
Valbona Sakollari
Marsida Ismaili
Employment and Social Welfare Issues in Albania
Veronika Duci
Elton Noti
Ervin Myftaraj
Social Support and Quality of Life
Grigoris ZarotiadisPost-War Commercial History and Re-Positioning of the Greek Economy